Media Management: EAS Broadcast
EAS Broadcast
The EAS Broadcast System provides users with a comprehensive set of tools for managing their local broadcast campaigns, including research, goals, prebuy analysis, spot allocation, ordering, buy stewardship, commercial traffic, client accounting, and cross media reporting.
The system handles campaigns for all broadcast media types: Local TV, cable and radio. EAS Broadcast is fully integrated with EAS Traffic and EAS Finance, providing synergies in key functional areas.
System Components
Prebuy Demographic
Work Area
- Goals. The EAS Broadcast Goal Building and Maintenance System allows users to create, build and maintain their client’s broadcast goals and objectives.
- Research. EAS Broadcast provides sophisticated research and ratings analysis capabilities that help users analyze local radio, television and cable ratings data in general and ethnic markets.
- Prebuy. Clients use the EAS Prebuy System to enter or import, catalogue, analyze, and allocate spot inventory against their client’s broadcast objectives and goals.
- Buying and Stewardship. EAS Broadcast is used by planners and buyers to set up, enter, order and maintain their broadcast media campaigns.
- Client Accounting. The EAS Broadcast client accounting and media functions are fully integrated and provide clients the tools required to seamlessly generate client billing from their media activity and to reconcile and clear vendor invoices for payment.