Media Management: EAS Digital
EAS Digital, powered by Symphony, is a single system with multi-stakeholder access points. It begins with the media agency, which orchestrates the campaign development process. Discrete access can be provided to Creative Agencies and Publishers to contribute to the process. Throughout the process, multi-tiered access reduces duplication and enables automation, leading to fewer human errors.
In the comprehensive digital workflow provided by EAS, the entire digital planning process is supported, including briefing, schedule, buy/confirm, billing, traffic, report and optimization. Key documents and outputs are automated, including briefs and proposals, insertion orders, finance reports, media schedules, technical specs, creative tests and ad servers.
EAS Digital Access Points
Our BPM solution toolkit consists of:
- Technology
Symphony, the most advanced digital media management platform in the world - Research
Analysis of current practices, benchmarked against our global normative database, an authoritative measure of agency workflow standards - Consultancy
Tapping the vast agency experience of our management and implementation teams
System Components
- EAS integration. Drive billing actualization/invoice resolution functionality.
- Media-Schedule push into ad-servers. Integration options with ad-servers.
- Uniform and extensible workflow. Ad-server agnostic, placement naming conventions.
- Centralize creative assets. Build database of creative assets by campaign.
- Creative testing. Auto testing of creative against publisher specs prior to trafficking.