Media Management: EAS Network
EAS Network
EAS Network provides budgeting, planning, buying, billing, paying, and post-evaluation capabilities for network television and radio, and national cable.
System Components
National Buy Summary
- Research
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• Extensive NTI database (NSS, Cable, People Meter, NAD & NHSI)
• Online and reports for ranking, trending and competitive analysis
• HUT projection system
• Customize demographic by combining NAD and NSS data - Prebuy Analysis
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• Package evaluation and flow-charting
• Online and offline reporting - Electronic data transfer
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• Electronic import of Cable network deals
• Spotdata Network invoices sent to your database - Buy Analysis/stewardship/posting
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• TV, Cable, and Syndication
• Up to 15 demographics per estimate
• Online report writer
• Brand allocation module
• Post-analysis
- Traffic system
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• Online traffic allocation subsystem
• Monthly or weekly scheduling
• Activity reports and schedules
• Billboards, copy splits and feeds
• Faxing of letters directly to networks or cable operators
- Reports
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• Customized reporting for media and financial requirements
• Full complement of financial and other reports
• Online affidavit matching, invoice clearing and financial inquiry systems